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For 3 years I have run a blog where I publish only infographics and make money only with infographics. My co-founder Mark and I made them all ourselves. Our most popular infographics get 500,000 views per year each. We used to make them by hand, but now we use Adioma, our infographic maker, to create them at least 30 times faster (more on that later). But it wasn’t until we figured out a methodology for making money on infographics that we got all this traffic. In a nutshell, it looks like this.

How to Make Money with Infographics – The Steps

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Now I will tell you exactly how we make money with infographics. Why? Because I am a visual learner, so I want the world to be more visual. If you create even one infographic after reading this article, I will consider my life a life well-lived.

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The first step is the most important – find a need. You came here to read my article because you have a need. Now think how many other people have their own needs. You can be the one who will fill their needs through infographics, at scale. The more needs you fill and the better you do it, the more money you make.

The Steps to Making Money on Infographics

Information is the new oil. To make money, mine the world for valuable information, extract the insights, then refine them into consumable infographics. The better your refining process, the more money you make “per barrel”.

Find a need. Figure out what people are searching for online. For this, you can use Google Trends to see comparative search volume over time (for example, you can see whether “infographics” are more popular than “data visualization”). But that information does not reveal the traffic potential. For that you need to know the absolute search volume (Google Trends doesn’t show that, however, you could use Google Adwords to estimate it by creating an ad campaign). I use Ahrefs Keyword Explorer, a service that shows you exactly how many people search for a certain term and which words they are using to do that. Here I am looking at how many people search for “startup funding” in the U.S. alone. With this data, I can estimate how much traffic I can get and I know how many links I need to rank at the top (the number is 45, you can see that below the keyword difficulty). So did this work for me? If you google “startup funding” you will see my infographic at the top, in the first position.
Find top 10 articles about it and mine them for insights. Condense those insights into a single article with 10x the insight. Treat these insights like money. This is not as hard as it sounds. To find top articles you can use either google or Ahrefs Content Explorer. Let’s say I want to know what the best startup-related infographics are. And then I want to make something even better. I sorted these by Facebook shares because that is where I share my infographics.
Discover a content void – the easiest way to think of a content void is this: on one hand there are people who have a question that they are searching for, on the other hand there are not enough people who write answers to this question. So there is a void betweeninformation demand and information supply. These voids exist for many reasons. 1. Elephant in the room questions (obvious questions that everyone assumes are obvious but they are not). I wrote more on this below to give you examples. 2. Question about how exactly to do something – here readers are looking for more details than writers tend to provide. 3. Connecting the dots questions – these questions seek to find a connection between things that people have traditionally views as not being connected. There are others examples of content void, of course.
Extract insights and organize them. How do you extract insight? Find the most actionable (advice) and/or well-researched (facts) pieces in each article.
Condense the insight. Organize the insights into one article. Now you want to create value by writing an article with 10x the insight of the best articles on the web on this topic. To condense you need to apply structure to the information. Here are ways to do that:
1. Point our contradictions
2. Show information that is cyclical (for example, iterating on a product)
3. Rank information in the order of usefulness
4. Rank information by time or sequence
5. Rank information by location
6. Rank by what happens synchronously vs asynchronously
7. Provide a full list of options – a compendium
8. Show a hierarchy of facts or knowledge
Visualize the article (for visual thinkers only) – draw a mental picture of how these insights connect in space. This will help you to create a better infographic and a more structured article.
Create an infographic. What is an infographic anyway? Any structured graphic representation of information qualifies. You could even hand-draw it and take a picture. I use Adioma now to make infographics fast. I don’t have the time to design infographics for weeks like I used to. Our brain know what is information and what is not. That’s why you do not need to put stock photos, or illustrations just to create an “eye-catching” image. These things are so available that readers have learned to ignore them, according to these eye-tracking studies.
Write an article with 10 x the insight, mimicking the structure of the infographic you created and expanding on each point. Writing shows the details, infographic shows the big picture and the way things connect.
Publish the infographic on your blog along with the article. The article will unsure that search engines will find and rank your post. Make sure to publish in a high enough resolution that the text is readable
Choose a focus keyword. This keyword is the one you want Google’s crawler to find when indexing your page. To show Google that this article is really about this keyword, it needs to be in the URL, in the article title, and in the subheadings. There is an art to putting the keywords into the article without overdoing it. I use Yoast plugin for WordPress to keep track keyword optimization.
Re-format the infographic to share on social media. You might need to crop or reformat into a different visual template depending

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